I HELP BRANDS DEVELOP SUSTAINABLE AUDIENCES
Sadie Ringo | Digital Marketing Portfolio
PROFESSIONAL HISTORY
My Qualifications
MARKETING
MANAGER, TOMIS
January 2025 - Present
In this role, I work closely with the TOMIS team to develop, implement, and manage digital marketing campaigns for clients in the tourism industry. I’ll collaborate with a small team, effectively managing multiple projects at once, and ensuring high attention to detail. Strong client communication is key, and I’ll use my expertise in web analytics and content marketing to drive success. I’ll create and promote campaigns across platforms like Facebook, Instagram, MailChimp, and Google My Business, while monitoring key metrics such as web traffic, SEO, and paid campaigns. I’ll also develop tailored marketing strategies and track performance to meet business goals. Experience with email campaigns, automation, audience segmentation, and retargeting is essential, as well as building a strong, long-term web presence for each client.
SOCIAL MEDIA MANAGER, SOUTH FORK JUNCTION LODGE
September 2023 - Present
In this role, I create and manage all Facebook advertising and organic social media content. I monitor monthly spend requirements, implement GA4 for social media analytics tracking, write UTM parameters for Facebook ads tracking, create social media graphics, schedule three posts a week for Instagram and Facebook, and develop a monthly content calendar for client approval.
DIGITAL MARKETING PERFORMANCE MANAGER, HAGADONE MEDIA GROUP
In this role, I strategize and support the fulfillment of external client campaigns by working directly with vendors. This includes managing campaigns across various platforms such as SEM, programmatic display, YouTube, Streaming TV, and geofencing. Additionally, I handle internal SEM, programmatic display, and YouTube campaigns for multiple company brands. I also provide sales enablement support and managing campaign orders through Monday.com.
February 2023 - December 2024
ASSOCIATE DIGITAL MARKETING MANAGER,
REBSFABSTASH
May 2022 - February 2023
In my role, I am responsible for all marketing efforts related to RebsFabStash. I manage all social media accounts, including Instagram, Facebook, YouTube, Pinterest, and TikTok. I send out automated emails to our list via Klaviyo and shoot, and edit videos, for our social channels. I also take in-house product photos that are later listed on the website, and I conduct website maintenance to ensure all information is current and the site runs efficiently. Additionally, I create social media graphics, email templates, and website graphics, handle print and copy marketing, and implement SEO strategies with ongoing optimization efforts.
DIGITAL MEDIA SPECIALIST,
UNIVERSITY OF IDAHO
In my role, I coordinated and created digital media content for the Department of Student Involvement at the University of Idaho. I attended various events, capturing video footage and photos that were later used as promotional content on social media.
August 2021 - May 2022
MARKETING TEAM, KINO SHORT FILM FESTIVAL
January 2022 - May 2022
The KINO Short Film Festival is an event put on by the University of Idaho for film students, and other film producers to showcase their work. As a member of the marketing team we completed a marketing campaign plan from start to finish. We designed a movie poster, flyers, bought ad space, and sought out other advertising mediums to promote the festival.
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ACADEMIC EXPERIENCE
My Studies
M.S. DIGITAL AUDIENCE STRATEGY,
ARIZONA STATE UNIVERSITY
January 2023 - April 2024
This program emphasizes developing strategies to reach and engage audiences across digital platforms. This includes understanding audience behavior, content creation, and distribution methods. Students learn how to use data to drive decisions. This includes analyzing audience metrics, understanding trends, and measuring the effectiveness of digital campaigns. Courses cover techniques for creating compelling digital content that resonates with various audiences. This includes multimedia production, storytelling, and digital marketing. This program teaches how to build and maintain relationships with audiences through various digital channels. Students explore the ethical considerations of digital communication and stay updated on the latest trends and technologies in the digital space.
PROMOTIONS AND DIGITAL MARKETING CERTIFICATE, UNIVERSITY OF IDAHO
This program is designed to equip professionals with cutting-edge skills in digital marketing strategies and promotional techniques. This certificate covers key areas such as search engine optimization (SEO), social media marketing, content creation, and data analytics. Through practical coursework and real-world applications, students gain the expertise needed to drive successful digital campaigns and enhance their marketing prowess.
December 2022
B.S. MARKETING, UNIVERSITY OF IDAHO
August 2018 - May 2022
This program provided a solid foundation in market research, consumer behavior, and digital strategies. The program blends theoretical knowledge with practical skills, preparing graduates for diverse roles in marketing and business. Through hands-on projects and internships, students gain valuable experience, making them well-equipped to tackle marketing challenges in various industries.
SKILLS
Knowledge & Expertise
"You don't have to make yourself miserable to be successful... success isn't about working hard, it's about working smart."
Andrew Wilkinson, MetaLab
